Contact Centre
Contact Centre is Important!! Why?


“Contact Centre is Important!!”
In this highly competitive market, brands are constantly competing for customer loyalty, the role of the Contact Centre is becoming increasingly prominent, and solutions for how to deliver effective customer service are emerging.
Contact Centre is not always considered glamorous, but one cannot ignore how important and effective it is in providing and delivering an efficient contact center for brands


Contact Centre is ...
Contact Centre is often the central point from which all customer interactions can be managed in a business, this service is not the same as Call Centre. Contact Centre provides more services such as live chat, call recording, email, automated and interactive voice responses, and social media.
Customer-facing teams use contact centre software as a single platform to handle complaints coming from all communication channels.
Contact Centers are becoming increasingly important, as customers increasingly expect organizations to provide a variety of channels, not just over the phone. Contact Centers take an omnichannel approach, enabling them to improve customer service, increase efficiency and increase insight into customer behavior and needs to create a better customer experience so as to create loyalty to your organization or company through a good contact center.
You can read more about the benefit, differences, and applications of the company in the following article “Contact Centre: Definition, Benefits and Application in the Company”
3 Reasons Why Contact Centre are Important for Your Company?
Despite the rise of digital service and support channels, its continue to be integral to companies worldwide. Why?
- Almost 75% of customers prefer voice communication or via a phone call, over any other customer service channel.
- 73% of customers “fall in love” with a company because of experiences with friendly customer service representatives.
- Over 82% of customers have taken their business elsewhere after a poor customer service experience.
Contact centre are extensions of your brand and present more opportunities to interact and attract loyal customers.
Customers will tell other people about good customer service experiences. Now that’s word-of-mouth marketing if I’ve ever heard it. Nothing quite replaces chatting with a human, especially when you have a pressing issue.
As helpful as live chats, knowledge base articles, and forums can be, offering your customers the option to talk live with an expert can make the difference between a sporadic customer and a loyal one.
Source: HubSpot
Successful contact centres can also support your business’s


It’s very useful for a company, because along with the times, more and more communication media can be used. With this service, a customer can easily contact your company if there are questions or problems that need to be resolved.
Conclusion
Why is contact centre so important? In most cases, it’s because the contact centre is your first contact with the customer. Customers can buy products from your store, and you don’t have to interact with them. They may visit your website and decide to buy without ever talking to customer service.
They may have a great customer experience if the transaction is smooth and easy to complete, but are you really providing great customer service?
It’s becomes very important when it is one of the contacts your customers have with your customer service, therefore it is necessary to use a good contact centre, which can greet them and make the customer experience better.
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Read MoreMalaysia IT Support: Call/Contact Centre Differences


This article will discuss the differences between a contact center and a call center in a company such as Malaysia IT Support, in working on, managing and resolving every question and problem from customers.
What is a call center?


The call center functions as a medium of information for customers to provide the information they need. For example, when a company launches its newest product, customers can search for product information through the call center.
With a call center, the company knows what customer needs are so that they can provide better service. The call center is also used for telemarketing, telephone client and debt collection.
Most Companies, such as Malaysia IT Support, usually encourage agents to complete calls faster and answer more calls per day to save time and costs.
What is a contact center?



The Contact Center is the central point from which all customer interactions can be managed in a business, this service is not the same as a Call Center. The Contact Center provides more services such as live chat, call recording, email, automated and interactive voice responses, and social media.
The customer-facing team uses the contact center software as a single platform to handle complaints that come from all communication channels.
What is an IT Support Company?


An IT Support company is a company that offers IT services or services to customers, similar to companies in general only offering IT services, Examples of IT Support companies such as Hosting services, Cisco (Networking), Web Design, IT security, and others.
In a country, IT Support Companies in Malaysia (Malaysia IT Support) also offer many IT Support services also Call Centre Support Services in many fields, with IT Support, companies will find it easier to manage their work, faster, more efficiently, and regularly.
Here, we summarize the 5 main differences between Call center vs contact center.
By Communication channel
Call Centre only focuses on telephone lines to communicate, interact with customers or consumers directly. Meanwhile, the Contact Centre does not only use telephone lines but can also use media such as email, live chat, chat bots and social media.
Complaint queue management requests
Call Centre requires a solution to manage incoming conversations, this is because all conversations are only through telephone lines.
Unlike the Contact Centre, because a company needs to provide services from many channels, it needs a tool or application that can handle all conversations or is Omni-channel.
Procedures that require self service
Call Centre, a customer must wait for their complaint to be received and resolved by the Call Centre agent.
With the Contact Centre, customers are given more choices, customers are given several options to submit their complaints based on the channels provided by the company’s Contact Centre. With this customer can analyse
Automatic Ticket Pickup and Routing
The Contact Centre uses an automated system to route the complaint ticket to the right agent, this is based on keywords, customer history and agent skills based on complaints. By routing tickets, Contact Centre reduces turnaround time for customers.
While the Call Centre, the ticket collection system or determining the route has not been implemented, the Call Centre only focuses on resolving complaints per incoming call.
Information about problems experienced by customers
Call Centre utilizes incoming telephone calls as the only means of communication, gathering information related to customer problems can only be viewed based on incoming calls.
While the Contact Centre has been integrated with the help of software or applications from various channels, the Agent can maximize every task he gets.
What are the Benefits of a Contact Center for an IT Support Company / Malaysia IT Support?
Not only companies that need a contact center, IT Support Malaysia or other companies also need a contact center in their daily work, here are the benefits:
1. Providing information services about company services or services that are asked by customers, the contact center division must master the services offered by the IT Support company.
2. Answering and providing solutions to complaints or problems experienced by customers after using the services of an IT Support company, every complaint received needs to be analyzed and categorized before being given the right division.
3. Increase sales of company services or services as well as a reflection of the company, therefore the contact center division must have a friendly, patient and good listener nature.
Conclusion
With a contact center, customer service can do more than just answer incoming calls from customers. The contact center can reach out to paying attention to customer behavior and can answer questions that are often asked by customers even before the question goes to the agent.
Even though this can be done by the call center, it cannot run as easily as the contact center. The contact center gives customers the freedom to choose the most convenient way they want to stay in touch with the company.
We are is the best contact center company in malaysia by utilizing applications that have been developed and have been made in such a way as to be Omni-channel with features and automation that can make it easier for the company team to manage the data received.
OPUS IT Malaysia - Customer Support Centre Outsourcing
Need Contact Centre Service?
Contact Centre: Definition, Benefits and Application in the Company


Table of Content
1. Benefits and Definitions Contact Centre
1.2. What, Benefits, Stages and Differences?
1.2.1. What is a Contact Centre?
1.2.2. Benefits of a Contact Centre?
1.2.3. Stages of Contact Centre Status
1.2.4. What is the Difference Between a Contact Centre and a Call Centre?
1.3 Why Running a Contact Centre in 2021 is Important
2. Types of Contact Centres and Companies
2.1. Companies That Need a Contact Centre
2.2. Types of Calls/Contact Centre Cases?
3. Qualities of Contact Centre Personnel
3.1. Actors Involved in the Contact Centre
3.2. The Five Important Activities Performed by Contact Centre Team
3.3. What Qualities do Contact Centre Staff/Persecutor Need to Have?
4. Important Features of Contact Centre Software
4.1. Must-have Features of Contact Centre App
4.2. Omni-Channel Application or Software to Facilitate Contact Centre
1. Benefits and Definitions Contact Centre
1.1 Introduction
1.2 What, Benefits, Stages and Differences?
1.2.1. What is a Contact Centre?
1.2.2. Benefits of a Contact Centre?
Benefits of the Contact Centre for companies
- Provide information services related to the company’s products / services needed by customers, company contact centre must master the services and products offered by the company to customers or called product knowledge.
- As an extension of the company to provide services to customers, become a company that is well known by customers, the contact centre is able to provide considerable benefits for the company
- Listen to and resolve complaints or problems experienced by customers after using the company’s products. One of the Contact Centre services provided by the company is to address any problems or complaints submitted by customers. After sales activities require this service to be a mediator and solution provider for customers.
- Increasing product sales, the Company uses this service in sales and marketing activities. This serves to contact potential customers and introduce or offer company products with the aim of increasing sales.
- Companies to reach customers in large numbers, relying on the contact centre the company can reach a wider range of customers.
- Being efficient for companies in serving customers, sometimes companies use a contact centre in the form of a system that is designed in such a way that it can meet consumer needs related to company products.
Benefits of Contact Centre for Customers or Consumers
- Get information about products or services from the company: Sometimes customers are still confused about how to use or function a part of the product or service they purchased. So this is where the benefits of the Contact Centre are, namely providing information, and providing explanations about the products or services that customers need
- Submitting questions, complaints, criticisms and suggestions to the company: Contact Centre is useful for consumers who will provide criticism or suggestions to companies related to products.
- Make transactions more effectively and efficiently: Some businesses or companies use this service to serve the process of selling or buying products or services
OPUS IT Malaysia - Customer Support Centre Outsourcing
Need Contact Centre Service?
Need Contact Centre Service?
1.2.3. Stages of Contact Centre Status


New or Open
Assigned or Responded
Closed or Resolve
After getting a solution, it will be implemented to solve the problem, it is necessary to ensure that each solution must be profitable for the customer and they can still do their job.
1.2.4. What is the Difference Between a Contact Centre and a Call Centre?


By communication channel
Complaint queue management
Procedures that require self service
Automatic Ticket Pickup and Routing
Information about problems experienced by customers
While the Contact Centre has been integrated with the help of software or applications from various channels, the Agent can maximize every task he gets.
1.3 Why Running a Contact Centre in 2021 is Important
2. Types of Contact Centres and Companies
2.1. Companies That Need a Contact Centre
Contact Centre is very useful for a company, because along with the times, more and more communication media can be used. With this service, a customer can easily contact your company if there are questions or problems that need to be resolved, here are the types of companies that need this service.














2.1.1. IT Support



What is an IT Support Specialist?
- Slow Device
- Connection Problem
- Can’t Access Data
What do IT Support specialists do?
When there is a system change in the company, the IT Support Specialist will arrange training times to explain how the hardware or software works to employees who work as easily as possible.
2.2. Types of Calls/Contact Centre Cases?
Contact Centre for Information
Contact Centre for Complaints
Contact Centre for Help
Contact Centre for Compliments
Customer is also able to give praise or feedback to the company regarding the products/services they use and can also relate to the results of work or services that have been carried out by the contact centre division.
3. Qualities of Contact Centre Personnel
3.1. Actors Involved in the Contact Centre
Customer Service


Helpdesk


- Responding to Problems
- Categorize
- Prioritizing Problem
Engineer


- Troubleshoot
- Resolve
Agent


Management


- Report
- Performance
- Improve
3.2. The Five important activities performed by Contact Centre Team
You can see how the contact centre works in the pdf file below:
If you have read how the this pdf, then you can enter the section “Qualities that Contact Centre Actors need to have”
You can see how the contact centre works in the pdf file below
If you have read how the this pdf, then you can enter the section "Qualities that Contact Centre Actors need to have"
3.3. What Qualities Do Contact Centre Staff/Persecutor Need to Have?
Have good knowledge of products and solutions
Flexibility
Good organizational skills
Creativity
Calm under pressure
Friendly
Quick response
Communicative
Communication skills are needed because their daily life is dealing with customers via telephone, so this communication skill becomes important. The purpose of this is so that customers can understand what is conveyed by a contact centre in the solutions provided so that customers feel comfortable
4. Important features of contact centre software
4.1. Must-have Features of Contact Centre App
Omni-Channel
Interactive Voice Response (IVR)
Automatic Call Distributor (ACD)
Routing Agent
Automatic Notification
Reports & Analytics
Provide detailed report information on interactions, customer contacts, status and other important information that has occurred. Reports can be used as a measuring tool to make future decisions
4.2. Omni-Channel application or software to facilitate Contact Centre








By using Salesforce, companies that use this system make it possible to see customers as a whole through a system that is integrated with various services such as “Salesforce Sales Cloud”, “Service Cloud” & “Marketing Cloud”.
Need contact center service now?
OPUS IT Malaysia - Customer Support Centre Outsourcing
Need Contact Centre Service?
5. Conclusion
With the help of existing applications, it will be much easier for the company team to work with the features that have been provided so that every problem can be handled properly and every problem and interaction that has been done can be recorded for reports and evaluations for the company. Every problem that is opened must be solved.
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